If there's any company that I do NOT want to have the controlling share of this market, it's Apple. AR will be as transformative as the web, and it needs to be

If there's any company that I do NOT want to have the controlling share of this market, it's Apple. AR will be as transformative as the web, and it needs to be as free. Getting nickle and dimed (and $100ed and $1000ed) by Apple's troll toll to begin to develop for it is completely unacceptable.