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To set expectations (to sales people, PMs, managers, etc), i.e. to allow marketing to be aligned to a feature launch, or contacts to push things backwards to ac
by buro9 4y ago
To set expectations (to sales people, PMs, managers, etc), i.e. to allow marketing to be aligned to a feature launch, or contacts to push things backwards to accommodate reality
To ensure alignment and a shared understanding of the scope exists, i.e. to prevent doing more than necessary or less than expected
To hold people to account, i.e. some people really are low performers and seem to evade being accountable for their performance
They shouldn't be deadlines, but it's not unreasonable to expect someone to know how they're going to approach something and what amount of effort and time that may take
- rendall 4y ago> To hold people to account, i.e. some people really are low performers and seem to evade being accountable for their performance Maybe I'm lucky, but in my experience this is quite rare. It is true, however, that if this is the expectation (and you matter, e.g. you're their boss), people will lower their capacity to match.