Decreasing marginal returns though. We were a bit blown away with 'Siri' - I mean, it could understand what you said, and 'get the weather'. I think we're goi

Decreasing marginal returns though. We were a bit blown away with 'Siri' - I mean, it could understand what you said, and 'get the weather'. I think we're going to start feeling the limits of this soon. It will be pervasive though.