Insurance companies' primary master is always the payor. Always. They talk about serving the patients, but payors are who pay the bill. "Superior outcome" = C

Insurance companies' primary master is always the payor. Always. They talk about serving the patients, but payors are who pay the bill. "Superior outcome" = Careful dance between aggregate average outcome vs total cost of care. It's a typical insurance industry doublespeak, and an very effective way to sell to payors.