It's going to raise the bar for people on a lot of fronts. Also, people will get bored with bland, boring fluff pretty quickly. That's always the challenge for

It's going to raise the bar for people on a lot of fronts. Also, people will get bored with bland, boring fluff pretty quickly. That's always the challenge for marketing people: how do you stand out from the crowd? The generated movie is actually pretty bland and boring. It's mainly impressive because it almost but not quite looks realistic. It's basically a talking head moving its head between 5 or so positions with an expression less bland face narrating some generic marketing pitch. It's not bad. But it's also not very good. It's marketing box ticking "we got to have the talking head thing on the website somewhere" but it's not going to achieve any miracles in terms of engagement. That's the problem with this stuff: it's formulaic, unimaginative, etc. Like a lot of real world marketing. If you look at what companies actually do, it's mostly pretty low quality and bad right now. For every well run marketing campaign there are hundreds of really poorly thought out and cringe worthy campaigns. Trying to imitate what the good ones do. So, AI is going to run circles around that crowd. Just like any competent marketing person would. Except an AI will do it a lot cheaper. This is going to decimate the market for incompetent charlatans and create a new market for effective directors that can work the tools more effectively and cheaply. That kind of is the point. These tools are really effective in the hands of a skilled professional that knows what to ask for and has a notion of what good and bad look like. It's an iterative process of asking and refining and directing that allows them to take a lot of short cuts. Imagine Steven Spielberg directing a movie. But without the actors, camera people, post production, makeup, lights, CGI, and all the rest. That kind of is what this could be. How would somebody like that use AI to produce a movie. Well, he'd be directing and refining and iterating and be getting results a lot quicker than is possible now. Maybe he'd raise the ambition level a little and ask for things that are really hard right now. But in the end they'd produce a movie that is hopefully very entertaining and interesting to watch. Now imagine a young inexperienced director with some vague ambition to be a better director. Would that person be able to produce something with the tools. Sure. And they'd learn a lot in the process. As you iterate, you better yourself. It's not a one way street. The more you engage with some activity, they better you get at it. We'll have a lot of very skilled directors in a few years. And they won't just be directing movies. And now imagine a very cynical third rate director that produces straight to dvd content for the masses. No budget, hilariously bad scripts, actors that don't give a shit and can't act, etc. That guy is going to produce some amazing results. But there will be so much of it that it won't have any value.