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They're big enough to look after themselves for sure, but one way they do so is by convincing people to dedicate a lot of personal energy to defending them. Tha
by spencernelson 15y ago
They're big enough to look after themselves for sure, but one way they do so is by convincing people to dedicate a lot of personal energy to defending them. That's one of the benefits of a marketing/PR strategy based on building a small army of feverishly devoted fans.
So in a way, actually, those people defending the company really are helping - they're doing active PR work for free, and the main company (like Apple or Google or whoever) is distanced enough that they don't have any responsibility if any of their footsoldiers says or does anything crazy. You get the benefits of an aggressive campaign without most of the downsides.
- deleted 15y ago[deleted]
- untog 15y agoSo in a way, actually, those people defending the company really are helping Oh, I don't dispute that. But I'm still unsure of why they would feel the need to help- Apple and Google would do fine without them. Just a confusing use of time for me, I suppose.
- mechanical_fish 15y agoPerhaps you don't remember that Apple went through a near-death experience in the mid-1990s? They came within months of bankruptcy. Apple needed all the customer loyalty it could get to survive the 1990s, and all the old-time Mac users remember those days a little too well. Meanwhile, Google is indeed doing fine, but it also hasn't been sorely tested.