There was an episode of MTV's Made in which a teenage girl named Kylee prepares to enter a bodybuilding contest with coaching help from an experienced bodybuild

There was an episode of MTV's Made in which a teenage girl named Kylee prepares to enter a bodybuilding contest with coaching help from an experienced bodybuilder, Amy Schmid. Kylee starts falling off the wagon with regards to her diet, and Amy intervenes, telling her: "You're a bodybuilder now." It's an attempt to get her into the mindset if "I'm a bodybuilder, therefore I do bodybuilder things like stick to my diet during contest prep".