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As someone with a decent annual investment in salespeople and customer service staffers, this product looks incredibly valuable, and one of our marketing member
by mediaman 15y ago
As someone with a decent annual investment in salespeople and customer service staffers, this product looks incredibly valuable, and one of our marketing members is looking into becoming a subscriber because it solves an important hassle point for her.
Broad 'newsletter' emails don't get read as much, because they're not going to contain specific relevant information to customers' existing orders or other information they need.
In contrast, a service like this allows a little promotional banner to be shown to customers who are almost certainly going to be reading the email, because they are placing an order, checking up on an order, or inquiring about a product. And below the email from the salesperson/CSR, you can promote a relevant product or message that is highly likely to get read. The traditional way has been to badger salespeople until they change their signature, which doesn't work very well. Now, it's all automatic.
To the founders: there are a lot of people on here who seem not to understand your product. That's OK, I don't think they're in your target market and don't appear to have the painpoint you're solving. In most of traditional corporate America, this is a big pain point you're solving, especially for the poor marketing people who are tired of trying to get those signatures updated.
- AznHisoka 15y agoBut wouldn't a text signature be many times more effective then an image that may not even appear in some mail clients?
- mediaman 15y agoI don't know the answer. It might. In general, graphics have better CTR (at least in my industry, which is not as tech savvy), but you're correct that image blocking counteracts that to some degree. It's worth doing a trial and seeing which performs better.