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Old marketing pro once told me: "it's really easy to lower your prices, but fucking impossible to raise them". I agree with tjic's sentiment, especially the "f
by jeffclark 15y ago
Old marketing pro once told me: "it's really easy to lower your prices, but fucking impossible to raise them".
I agree with tjic's sentiment, especially the "free trial" bit.
EXCEPT, that maybe instead of charging $10, make it APPEAR as if your intention is to charge $10/month "but signup now to get it for $x FOR LIFE".
- dmix 15y ago> "it's really easy to lower your prices, but fucking impossible to raise them" I think this is true for big companies with huge customer bases. But when you're just launching a startup, it's not that risky to experiment.
- bigiain 15y agoI think it's also "really easy to get yourself pigeonholed in the '_way_ too expensive' category, where people don't even _consider_ buying from you" (think "Photoshop")