I'm not sure it's a given that Google was actually getting any kind of reputational benefit from Code Jam. As an example, the last significant submission on HN

I'm not sure it's a given that Google was actually getting any kind of reputational benefit from Code Jam. As an example, the last significant submission on HN discussing Code Jam was 8 years ago. It only came up in HN comments a handful times per year, and are not particularly positive (not negative either, just neutral). Can you quantify that reputational benefit somehow? Why is running a competition really well for 15 years something to be pissed off about? Why not be dissapointed at Microsoft, Amazon and Apple for not running their own competitions, as well or better?