Google is at the top of the industry, making billions, there is no point in disrupting the market, without a clear business model Now the little guy, if they c

Google is at the top of the industry, making billions, there is no point in disrupting the market, without a clear business model Now the little guy, if they can throw a curve ball, they will probably increase their market share Happens all the time, employee works in Big co, sees technology not being taken advantage, opens startup, open source part of business for competitive advantage