I think that is a fair observation, but if people don't already have a keen interest for programming, why wouldn't they just pursue the non-programming multipli

I think that is a fair observation, but if people don't already have a keen interest for programming, why wouldn't they just pursue the non-programming multiplier that best fits their personality? It's not the people who already enamoured by programming, it's the people who dislike or even hate it (i.e. most people). What about programming makes it worth their time to do, when they do not naturally love it?