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First of all, that is not how ARM started, because at that point "ARM" already existed :) The collaboration with Apple failed spectacularly. The only reason AR

First of all, that is not how ARM started, because at that point "ARM" already existed :) The collaboration with Apple failed spectacularly. The only reason ARM is alive today is because Nokia and Ericsson needed a better CPU for their phones and ARM happened to be really power efficient (mainly by accident, but that's a story for another day).

klelatti 4y ago
That's a slightly roundabout way of saying that Arm built the best microprocessor design for the fast growing mobile market. A design that was a factor in Nokia getting to No. 1 in the handset market. The 'happened' on power consumption is true on day 1 in 1985, but the Arm team continued to keep power consumption low and added features, such as Thumb, that won Nokia and others over. Shameless self plug for more on this stage of the Arm story: https://thechipletter.substack.com/p/the-arm-story-part-3-creating-a-global-1b0 https://thechipletter.substack.com/p/the-arm-story-part-3-cr...