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Any company with employees that send out a lot of email every day. So for example if you have a big sales team, the marketing department doesn't have to tell th

Any company with employees that send out a lot of email every day. So for example if you have a big sales team, the marketing department doesn't have to tell them "Ok this week we want to talk more about widgetX" instead all they have to do is upload one banner and instantly every email that the sales team sends out has a banner a banner talking about the widgetX". It's also great for charities, schools and political campaigns to raise money.

AznHisoka 15y ago
I don't think that would be as effective as a single email devoting to marketing it, so the value of your product wouldn't be as high. For charities, yes I see the value, although I'm not sure if that is a huge revenue source.
- mediaman 15y ago
  As someone with a decent annual investment in salespeople and customer service staffers, this product looks incredibly valuable, and one of our marketing members is looking into becoming a subscriber because it solves an important hassle point for her. Broad 'newsletter' emails don't get read as much, because they're not going to contain specific relevant information to customers' existing orders or other information they need. In contrast, a service like this allows a little promotional banner to be shown to customers who are almost certainly going to be reading the email, because they are placing an order, checking up on an order, or inquiring about a product. And below the email from the salesperson/CSR, you can promote a relevant product or message that is highly likely to get read. The traditional way has been to badger salespeople until they change their signature, which doesn't work very well. Now, it's all automatic. To the founders: there are a lot of people on here who seem not to understand your product. That's OK, I don't think they're in your target market and don't appear to have the painpoint you're solving. In most of traditional corporate America, this is a big pain point you're solving, especially for the poor marketing people who are tired of trying to get those signatures updated.
  - AznHisoka 15y ago
    But wouldn't a text signature be many times more effective then an image that may not even appear in some mail clients?
    - mediaman 15y ago
      I don't know the answer. It might. In general, graphics have better CTR (at least in my industry, which is not as tech savvy), but you're correct that image blocking counteracts that to some degree. It's worth doing a trial and seeing which performs better.

AznHisoka 15y ago

I don't think that would be as effective as a single email devoting to marketing it, so the value of your product wouldn't be as high. For charities, yes I see the value, although I'm not sure if that is a huge revenue source.

mediaman 15y ago
As someone with a decent annual investment in salespeople and customer service staffers, this product looks incredibly valuable, and one of our marketing members is looking into becoming a subscriber because it solves an important hassle point for her. Broad 'newsletter' emails don't get read as much, because they're not going to contain specific relevant information to customers' existing orders or other information they need. In contrast, a service like this allows a little promotional banner to be shown to customers who are almost certainly going to be reading the email, because they are placing an order, checking up on an order, or inquiring about a product. And below the email from the salesperson/CSR, you can promote a relevant product or message that is highly likely to get read. The traditional way has been to badger salespeople until they change their signature, which doesn't work very well. Now, it's all automatic. To the founders: there are a lot of people on here who seem not to understand your product. That's OK, I don't think they're in your target market and don't appear to have the painpoint you're solving. In most of traditional corporate America, this is a big pain point you're solving, especially for the poor marketing people who are tired of trying to get those signatures updated.
- AznHisoka 15y ago
  But wouldn't a text signature be many times more effective then an image that may not even appear in some mail clients?
  - mediaman 15y ago
    I don't know the answer. It might. In general, graphics have better CTR (at least in my industry, which is not as tech savvy), but you're correct that image blocking counteracts that to some degree. It's worth doing a trial and seeing which performs better.