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It's just an image in the bottom of the email. Many clients do avoid tracking but many don't. For example on an iPhone all images are loaded by default. Additio
by dshipper 15y ago
It's just an image in the bottom of the email. Many clients do avoid tracking but many don't. For example on an iPhone all images are loaded by default. Additionally a lot of people press "Display Images Below".
Initially I thought that images being blocked would be the biggest hurdle to this project, but it was being used prelaunch by 20 customers and we served over 110,000 impressions during that time (an impression isn't recorded if the image is blocked).
- mbesto 15y agoNot to discredit you, but this doesn't sounds very compelling: "Many clients do avoid tracking but many don't." Any percentage number to back up that claim? 110,000 impressions out of how many? Also what's the conversion? Would be interesting to see more research into this (and articulated on the website). Other than, looks coo1! Good luck!
- dshipper 15y agoThanks for the feedback! It's impossible for us to tell what percentage of the total number of emails sent the 110,000 impressions represents because our server only gets hit when images are loaded. If images aren't loaded our server is never hit, and it's as if the email was never sent. The total CTR across all 110,000 impressions was 0.42%, however we log an impression both when an email is being composed and when it is read on the other end. So if we discount the false positives for composing impressions then the CTR jumps to around 0.91% which is incredibly high given that the banners are not at all optimized. We're working on better analytics to be able to separate legitimate impressions from composing impressions, but don't quite have that functionality yet. Thanks again for commenting I really appreciate it!