Companies won't create a bunch of technical complexity so they can forget personal information, because surveillance companies want this information. The main t

Companies won't create a bunch of technical complexity so they can forget personal information, because surveillance companies want this information. The main thing that holds them back from demanding it right now is that it would weird people out. Once government directs companies to move in lockstep and normalizes the practice, it will become standard. Think how Google continually harasses you to tell them your birthday to "comply with the law".