Yeah, I think Steve Jobs was the one that put in "fashion" the paranoidal "paradigm". I think its a "well played" move on both ends, this guarantees apple that

Yeah, I think Steve Jobs was the one that put in "fashion" the paranoidal "paradigm". I think its a "well played" move on both ends, this guarantees apple that their projects will be kept hidden until they find "trustable employees" within their ranks and also every time they are about to release something new they create such "drama" that people get interested months before the release. I have a friend that works at an Apple Store and yeah, they keep thinks really hidden and secured until the release data.