I feel it's 100% about control. TikTok was eating their ad lunch. Growth potential for a creator feels much higher TikTok. The writing on the wall for me was wh

I feel it's 100% about control. TikTok was eating their ad lunch. Growth potential for a creator feels much higher TikTok. The writing on the wall for me was when Meta, just two weeks ago, paused their creator payout for the TikTok competitor, reels. I also recall Zuck lobbying hard against TikTok for a while. Unsure if causation is there. But god damn that timing is sweet, eh?