Specifically about Arizona, this is super interesting: https://www.latimes.com/business/story/2022-04-12/az-iced-tea-inflation-99-cents https://www.latimes.com

Specifically about Arizona, this is super interesting: https://www.latimes.com/business/story/2022-04-12/az-iced-tea-inflation-99-cents https://www.latimes.com/business/story/2022-04-12/az-iced-te... Long story short: they reduce costs (thinner cans, no need for heavy marketing because fixed price is the marketing) and aren't greedy, playing the long game.