> Consumers cannot just say "food is too expensive for me, so I think I'm going to to go without it this month". One could be temporarily elastic, e.g. thaw me

> Consumers cannot just say "food is too expensive for me, so I think I'm going to to go without it this month". One could be temporarily elastic, e.g. thaw meats from the freezer, eat shelf-stable food from the pantry. And in a few weeks, prices could be different and they do tend to bounce around week to week.