I agree, but the part I’m failing to see in the conversation is what the future looks like. If the chat approach is gaining visits, then ad companies will foll

I agree, but the part I’m failing to see in the conversation is what the future looks like. If the chat approach is gaining visits, then ad companies will follow, so what then? The chat offers up the same seo ad laden tripe but further obfuscates it, and alternatives, while caging it in a conversational tone? Is that better? Worse? If these chat offerings only cause search to step back and attempt to recreate the early days of usable search then they would appear a success in my eyes.