I will copy a previous answer of mine to a similar comment: A 1kg wholewheat sourdough loaf. I'm a bit picky regarding bread and have actually started making m

I will copy a previous answer of mine to a similar comment: A 1kg wholewheat sourdough loaf. I'm a bit picky regarding bread and have actually started making my own in the last few months due, in part, to A) rising prices, B) manufacturer corner-cutting, and C) it's fun! Regarding "A quarter of that", that is, IMHO, very optimistic. 1kg of bread for £1 would be quite the steal. However I should have been more specific about it being sourdough, which is much more expensive to produce than "regular" bread at UK supermarkets.