The webpage linked above includes "How do I apply?" and "get pre-approved." There's even a graphic of a home with a balloon when talking about inflation and lit

The webpage linked above includes "How do I apply?" and "get pre-approved." There's even a graphic of a home with a balloon when talking about inflation and literally mentioning mortgage rates. Perhaps I'm feeling sensitive to this and it is a funny joke. Naturally the audience can decide for themselves. =)