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> Now they're cool and everywhere. One of these things is true.

• yurishimo 4y ago
  There is a difference between the subjective and objective "cool." They've sold something like 150 million pairs of Airpods? I think that qualifies as objectively "cool."
  • FredPret 4y ago
    Another heuristic is: are the majority of attractive and young people using/buying/doing it? AirPods are cool by that measure as well.
  • smugma 4y ago
    If lots of people are doing or buying something, that’s a signal that it isn’t cool.