How does the process to write this PR-bullshit go exactly? Do the PR people have technical knowledge or does some tech person write “I accidentally screwed up

How does the process to write this PR-bullshit go exactly? Do the PR people have technical knowledge or does some tech person write “I accidentally screwed up and put the key public so we have to replace” and the PR glosses over it and rewrites “Out of an abundance of caution…”?