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Its interesting to compare it to Tesla. At the same volume, Tesla had a -20% EBITA, Ford has -40%. Ford once do 2 million EVs in 5 years. Tesla did 1.4 million
by panick21_ 4y ago
Its interesting to compare it to Tesla.
At the same volume, Tesla had a -20% EBITA, Ford has -40%. Ford once do 2 million EVs in 5 years. Tesla did 1.4 million in that time. Ford is targeting 8% margin, Tesla had 16% margin.
So Ford expects to grow the EV business at an really, really high rate. I question weather that will actually be possible. There will be quite the battle over the supply chains in the next 5 years and literally every company has announced pretty high targets.
What will also be interesting to see is when will the traditional business really start to do badly and shrink.