3 ms·
To be fair, no company advertises the “worse” aspect. Marketing is about focusing customer attention on the “similar to me”. I remember in Utah, I saw commerci
by thephyber 4y ago
To be fair, no company advertises the “worse” aspect. Marketing is about focusing customer attention on the “similar to me”.
I remember in Utah, I saw commercials for Chevy that featured 2 extended Tahoes in a caravan transporting a single family. It was clearly signaling to the local demographic of LDS/Mormans that have giant families.
- singleshot_ 4y ago“Making more effort to market than to produce” might be a way of framing this business model that makes my head spin a little less. Thanks.