2 ms·
“Worse, but similar to me” is such a peculiar product differentiation strategy to me that I wonder if I understand anything at all about the product economy the
by singleshot_ 4y ago
“Worse, but similar to me” is such a peculiar product differentiation strategy to me that I wonder if I understand anything at all about the product economy these days.
- thephyber 4y agoTo be fair, no company advertises the “worse” aspect. Marketing is about focusing customer attention on the “similar to me”. I remember in Utah, I saw commercials for Chevy that featured 2 extended Tahoes in a caravan transporting a single family. It was clearly signaling to the local demographic of LDS/Mormans that have giant families.
- singleshot_ 4y ago“Making more effort to market than to produce” might be a way of framing this business model that makes my head spin a little less. Thanks.