There is a bundle value in the offering. - editor, marketing, graphics - brand if the value created by the author is worth 1-2$ I don’t think the rest of the

There is a bundle value in the offering. - editor, marketing, graphics - brand if the value created by the author is worth 1-2$ I don’t think the rest of the work on the actual content is worth more. Leaving much of the rest on the brand. I think that the brands have successfully commoditized the authors witch is the valuable portion of the book and have mostly monopolised their position. Now they will use their excess capital to keep their position because that is what is most valuable to them. At the same time they act as a filter judging what is worth putting in a book with their name on it, creating a standard of quality.