I suppose that the Devil's Advocate sort of counterargument is that for many startups or businesses on the bubble of survival, their most important task is for

I suppose that the Devil's Advocate sort of counterargument is that for many startups or businesses on the bubble of survival, their most important task is for paying customers to understand the basics of their software and get hooked with a paid subscription quickly. From that perspective, it's ok if customers don't absolutely LOVE the software in a year or two, as long as they like it just enough to be paying today.