> What is bonkers about that? That people forget. That's part of the market of trial and subs in general. Its why gyms flourish. People subscribe but don't go.

> What is bonkers about that? That people forget. That's part of the market of trial and subs in general. Its why gyms flourish. People subscribe but don't go. They (iOS) have the data that you use or not use the app. They could notify you with a warning that your renewal is due. Or allow you the option to set the reminder in your calendar or bank app.