Part of the reason to do this is for employees to know that the CEO understands their job and their concerns. The vast majority of employees will not be working

Part of the reason to do this is for employees to know that the CEO understands their job and their concerns. The vast majority of employees will not be working at a store the CEO visits, so it makes sense to announce it internally. It sounds like that's what they did, and CNBC got a hold of that email.