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They seem to have lost their touch though. I think they peaked with Remote. After typing that I found that they renamed from Basecamp Inc. back to 37signals an

They seem to have lost their touch though. I think they peaked with Remote. After typing that I found that they renamed from Basecamp Inc. back to 37signals and their website is trying to hearken to their past. https://en.wikipedia.org/wiki/37signals https://en.wikipedia.org/wiki/37signals Edit: lol https://37signals.com/22/ https://37signals.com/22/

tptacek 4y ago
You could just look this up. They renamed to Basecamp because they decided to be a single-product company (at the same time, they divested Highrise and Campfire). Six years later, they launched HEY, their email product, so "Basecamp" stopped making sense as a name. They wrote a post about this last year. later I added "six years later", but I don't think it changes the meaning of what I wrote originally.
- benatkin 4y ago
  People were used to calling them 37signals, so even if that's the sole reason they renamed, it's more complex than that
  - tptacek 4y ago
    Most HN people probably never stopped calling them 37signals, so this seems like an especially weird thing to get hung up on.
    - datadeft 4y ago
      Are they dead-naming a company? Isn't that illegal in California already?
mattl 4y ago
I don’t think they were ever Basecamp Inc, I think they were always an LLC.
ulope 4y ago
That decision was always baffling to me. Basecamp is such a UX nightmare even Jira looks good next to it...