Exactly. With recent privacy changes we're reminded of what we've known all along but have been ignoring; that we have next-to-nothing protecting us. We love a

Exactly. With recent privacy changes we're reminded of what we've known all along but have been ignoring; that we have next-to-nothing protecting us. We love all those free services and we're sort of OK with ever more targeted ads but we want to keep our illusion that Google are the good guys. Unfortunately its an inevitable consequence of Google facing a competitor - Facebook - who is willing to step over limits in sacrificing our privacy, in the name of creating a more competitive ad network. Google has to follow suit or risk losing their business. The question is where is the bottom of that race? Profiling people with tendency to get hooked on games and pushing them Zynga products seems pretty much like evil to me and I think we're already there.