> I can't remember last time I paid for Windows. Every time you buy a new Laptop or pre-build computer with Windows installed you (very likely) implicitly boug

> I can't remember last time I paid for Windows. Every time you buy a new Laptop or pre-build computer with Windows installed you (very likely) implicitly bought a license. But I agree that due to Windows handing out a lot of "free upgrades" even outside of their official supported upgrade path they missed out on a lot of License cost, but made more users upgrade so probably worth it. Most important Microsoft mainly cares about Businesses buying Pro versions of licenses, potential in huge batches. > ... disabled ads ... [from other adjacent comment] Or uses a pi-hole or a software which disables them for you but which you might have installed to e.g. set privacy settings or replaced components with 3rd party ones or that LTT Linus ability to subconscious filter out ads. What matters is that there are a lot of people which have had the AD experience.