> Instead we define the direction, the purpose, the reason, and a few specific "must haves" up front. The rest — all the rest, which is mostly everything — is d

> Instead we define the direction, the purpose, the reason, and a few specific "must haves" up front. The rest — all the rest, which is mostly everything — is determined during the project, by the people on the project. If you think people are motivated when they get to own the whole project, wait until you see what happens when they get to own their direction/purpose too!