Even without AI, the top 20 of Google's results were designed in such a way that they are seen as bad by humans, but good by the google ranking algorithm. Arti

Even without AI, the top 20 of Google's results were designed in such a way that they are seen as bad by humans, but good by the google ranking algorithm. Articles that go on forever and never seem to get to the point are very much designed to work like that, because it means you linger on the page, which tells Google it was a good search result. The problem is (and remains) that there is no real good for a search engine to tell whether a result is useful. Click data and bounce rate can be gamed just as any other metric. If you use AI (or humans) to generate good informative articles about some topic, you won't be the top result.