Like? Require all ticket purchases be done on a G+ account and before you get to the theatre. Mine the purchases for the most relevant ad from all the people

Like? Require all ticket purchases be done on a G+ account and before you get to the theatre. Mine the purchases for the most relevant ad from all the people who purchased tickets (80% of the G+ accounts like..., 50% like..., etc). Show the ads in stock that are most relevant and also re-sell the ticket stats back to the advertisers. Offer a discount on your next ticket purchase if you blog/comment/review the movie (and feed that back into your G+ data-mine profile). Feedback to advertisers will increase relevant ad pool to make better matches from ticket purchases. Advertisers get more data to target their ads to a better audience. G+ profile gets more data for profiling. Win win win. ;)