I was not saying the tone of his tweet is too casual. It's the exact opposite. The excess amount of emojis (at least on twitter) is correlated with "marketing

I was not saying the tone of his tweet is too casual. It's the exact opposite. The excess amount of emojis (at least on twitter) is correlated with "marketing guy" to me. Someone who talk about $trending_topic just to promote themselves or their own businesses rahter than genuinely want to share their knowledge and experieneces. My train of thought isn't unnecessary emojis -> casualness -> incompetence instead unnecessary emojis -> fake casualness -> agenda Feel free to disagree with me. It's just my personal obvervation.