I don't get why Wonga specifically is so respected among VCs. Isn't there tons of these kind of companies around? It's the old good business model of usury. In

I don't get why Wonga specifically is so respected among VCs. Isn't there tons of these kind of companies around? It's the old good business model of usury. In Finland we have tens of companies offering short term cash loans based on text messages. I know few of these guys. If well-executed, these companies are money making machines, but they have very little of moat. You can enter this industry easily, if you have enough cash for initial advertising.