I wouldn't be so sure about that. Plenty of useful features have been added to google search since '99 - Featured snippets, weather forecasts, calculations /

I wouldn't be so sure about that. Plenty of useful features have been added to google search since '99 - Featured snippets, weather forecasts, calculations / unit/currency conversion and so on. I'm sure the majority of people search for actual questions and not just keywords like previously - and take the first hit, so the process of selecting a link and reading past the initial noise / ads (like long intros in youtube videos) can become a thing of the past