People realise they're being stalked, they don't know what that means though. Techie people are convinced non-techie people don't know they're being tracked. T

People realise they're being stalked, they don't know what that means though. Techie people are convinced non-techie people don't know they're being tracked. They do! Ask your smart non-techie friends what they think about online privacy. I guarantee you they'll say something like "yeah, I know it's probably tracking me, but whachya gonna do". Thanks to this disconnect, we have so many privacy campaigns with a message like "Did you know you can be uniquely identified on the web?", but so few (none?) that actually proceed to explain why that's bad, and what someone could do with that information. That's the missing piece. Give average people an actual reason to dislike or fear tracking, not just the mere curio that it exists.