It ultimately comes down to covering a wide range of sources. Maybe I get used to seeing the same things in one channel, and then all of the sudden I see a bill

It ultimately comes down to covering a wide range of sources. Maybe I get used to seeing the same things in one channel, and then all of the sudden I see a billboard for a product I wasn't expecting. And then maybe I see that thing in a random magazine at the dentist's office. Now my decision fatigue is really wearing thin or maybe I think "I'm meant to buy this thing!" (kinda ridiculous I know).