> It's also interesting that of the Big Four that are "too big to fail" three of them offer savings rates of under 0.25% it's almost as if they don't have to do

> It's also interesting that of the Big Four that are "too big to fail" three of them offer savings rates of under 0.25% it's almost as if they don't have to do anything to appeal to customers. This is literally how it's supposed to work: anybody more risky has to offer an incentive to the punters. But bank deposits are different (as Matt Levine put it: you don't want to evaluate your bank's solvency any more than you want to inspect the factory where your can of beans was packed) -- most people don't even look at the rate their bank is paying when they open an account.