You've got an illustrative example and I think it points to something important about the moral rot that results from considering political positions as being a

You've got an illustrative example and I think it points to something important about the moral rot that results from considering political positions as being at all related to consumer choices. Individual neo nazis may enjoy the product coca cola, a preference completely orthogonal to their politics. They mostly actually don't like the actions of the coca cola company, they've "gone woke" eg have black and queer people in the ads. That individual neo nazi may decide not to buy coke then, a consumer choice informed by but downstream from their politics, and mediated by their preferences. I hope you can see the useful difference between these distinct but related interactions. Neo nazis or anyone else for that matter may or may not like elon musk, or use products of companies he runs. And that may be partially informed by their views of his public actions. But by and large neo nazis and other far right extremists do see his actions as aiding their cause, regardless of how they feel about him as a person. And those actions and their results are what I was talking about, not "liking" or endorsing or engaging with as a consumer choice.