- Great thing gets created by passionate, independent team - Thing becomes popular - Megacorp takes notice and offers eye-popping amount of money to acquire t

- Great thing gets created by passionate, independent team - Thing becomes popular - Megacorp takes notice and offers eye-popping amount of money to acquire thing (or doesn't have to because the founders are in over their heads anyway with how popular thing has become) - Megacorp shuts down thing because it is a distraction from their other things which are printing unimaginable amounts of money - Rinse and repeat Consolidation of the entire internet into the hands of a few megacorps isn't just a problem because of their outsized influence.