Apple has been lagging behind Google for a while, and now Microsoft. That being said, Apple is rarely the first adopter of new tech. So, this seems to be in li

Apple has been lagging behind Google for a while, and now Microsoft. That being said, Apple is rarely the first adopter of new tech. So, this seems to be in line with their default strategy. Apple did fine after the death of Steve Jobs, so I don't think that analogy is valid either. Right now, Apple being a consumer/fashion/tech company, LLMs are not an existential threat to their business.