I think a big part of it can be described as being hype-fatigued and jaded from previous encounters. I'm having a hard time finding the exact post, but a while

I think a big part of it can be described as being hype-fatigued and jaded from previous encounters. I'm having a hard time finding the exact post, but a while ago, someone asked for advice on getting their new app idea validated on the /r/smallbusiness subreddit. The question was along the lines of "how do I go about reaching out to small business owners to get their input on this?" and the answers were essentially "don't." The reasons stated were that the majority of small business owners were sick and tired of the revolving door of wantrepreneurs claiming their app would solve x-y-and-z for them. I think a big takeaway was that these people are stressed and overworked and just don't have the time to sit down and try out a new system. I think the bigger takeaway is that those previous engagements probably didn't show and deliver value upfront which leads to the fatigue. Of course, that example was using small business owners as a target audience, but I could see it being true across the realm.