I agree with this fully. I know many people who wouldn't buy a pair of boots for $100, but would buy the same boots if labeled "Uusually $400, but on sale for $

I agree with this fully. I know many people who wouldn't buy a pair of boots for $100, but would buy the same boots if labeled "Uusually $400, but on sale for $200!" People don't understand the shopping experience. It's about going there, trying the clothes, getting good deals. The whole shopping experience starts at the parking lot: find the spot closest to the main entrance.