Agreeing with Swizec here: "not taking things personally" shouldn't be conflated with "not caring", as the author does. Loving the person who is trying to insu

Agreeing with Swizec here: "not taking things personally" shouldn't be conflated with "not caring", as the author does. Loving the person who is trying to insult you, and understanding why they might be frustrated, without reacting in kind, is truly a revolutionary way to think and act. Remember that everyone struggles with their own feelings of despair and unhappiness, and that their lashing out at you comes from that place more often than not. I like the idea of "not being there" or being completely transparent to attacks. Though the author's advice is good as written, that's not quite the same as not caring.